Jean Wang, Graphic Designer

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11 The Criterion Collection
Scope
Brand identity
Packaging development
Logotype system

BriefAn identity system for the Criterion Collection that reframes its archival authority through a logotype built on framing and film, applied across web, streaming, editorial, physical media, social, and motion.
The logo direction concept
Framing and archiving in the context of film, and its connection to the physical Criterion box. Website 
Home
Stacked modular structure organizing main content categories

Streaming site
The personalization features (bookmarks, history, live) and horizontal scroll system for collections

Film page
Curated imagery and footage with strong visual composition, physical media integration

Editorial
P rint aesthetic reference, flexible layout system, generative typography per article theme, sliding image sequences, color tied to film stills


 Social mediaLogo square as a framing window, consistent type system, motion using stacking and sliding loops
PostersSpecialized collections, tileable system or standalone

Physical mediaThree-way square system for box packaging to accommodate varied cover art
©2026 JINGJING(JEAN)WANG

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