Visual thinking
Emotional storytelling
Experiential strategy
Emotional storytelling
Experiential strategy
Brand Identity Logo Animation
Research Details
ContextDiverse Needs in the Wellness Market.
ChallengeHow do we measure user feeling to foster lasting loyalty?
Strategic Insight
Users are more engaged when the experience feels intuitive, personalized, and emotionally affirming—creating a sense of personal space.
Key Attributes
Fluid, Circular, Grounded, Tranquil
Prototype Key Features 1/5Creating a Gentle Start:
Custom Survey
Prototype Key Features 2/5Unwind in One Tap:
Quick Timer
Prototype Key Features 3/5Personal Journey:
Explore Stats + Adaptive Scheduling
Prototype Key Features 4/5Seeing the Unseen:
Log a Current Mood + Check Mood Over Time
Prototype Key Features 5/5Playing Transition:
Color Fradience